Definition of Product Branding Strategy by Amy Handlin. Finding your identity in the marketplace can be obtained by narrowing down which marketing plan is best for your business. In general there are three main strategies that many if not most like to abide by. Strategies Manufacturer vs. Private Brands. Individual vs. Family Brands. Co-branding. It … Continue reading Chron


Harvard Business Review

The Ultimate Marketing Machine  by Marc de Swaan Arons, Frank van den Driest, and Keith Weed circa 2014. If there is one thing that hasn't changed in the marketing industry, it is the use of technology (especially computers) to exchange and share information. However, the means of exchanging the information is something that evolves drastically in a … Continue reading Harvard Business Review